We believe that the following competitive strengths of the Group have contributed to its success and enabled it to compete effectively in the restaurant industry in Hong Kong:
• Successful business strategy of providing quality food at competitive prices
• High standard of quality control throughout all production processes
• Sourcing capabilities supported by a strong profile of quality suppliers
• Specialty dishes which are not common in Hong Kong
The Group’s primary objectives are to strengthen its position in the Chinese restaurant industry in Hong Kong, opportunistically diversify its service and product offerings and further expand its business operations. To achieve such objective, the Group intends to implement the following strategies:
• Diversify service and product offerings with the implementation of a new branding strategy
• Upgrade existing restaurant facilities
• Strengthen staff training
• Enhance marketing activities to promote brands awareness
• Formation of strategic partnerships or cooperation arrangements with reputable industry partners in Hong Kong and China